Shop & Support: our growers and customers made every stem count for Pink Ribbon.
Together with our preferred partners, we raised €7,500 for Pink Ribbon in October through the sale of a special selection of flowers.
Every stem counted: a look back at our Pink Ribbon campaign
From 12 to 23 October, OZ-Hami turned pink. Under the motto Shop & Support, we joined forces with our growers and customers to support Pink Ribbon Nederland in the fight against breast cancer.
Selected together with our growers
This year, our growers played a leading role. Together we selected 27 special Pink Ribbon products, recognisable in our webshop by the Pink Ribbon label. For every stem sold, we made a donation to Pink Ribbon. The growers also showed their support in person: for our campaign photos, they literally wore the Pink Ribbon symbol as a scarf, each holding their own flowers.
From Aalsmeer to the rest of Europe
In our warehouse, the campaign was hard to miss. A large inspiration bouquet showed what you can create with the Pink Ribbon flowers, and carts full of pink blooms left Aalsmeer for customers abroad. One of them went to Pastor Flowers in Italy. That is what international flower trade can do: connect people around a cause that matters.
Thank you
A big thank you to all participating growers and to every customer who ordered from the Pink Ribbon collection. You made every stem count. Next year, we will turn pink again!
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