From generations of craftsmanship in the Netherlands to sustainable growth in Africa. Sunselle began as a series of family-run businesses, with Holla Roses and Berg Roses at its foundation, but has grown into a global platform for top-quality roses. Together, they combine their knowledge, experience and international production to offer a reliable year-round assortment.
Our production locations in the Netherlands, Kenya, Ethiopia and Colombia complement each other to ensure year-round availability. In the Netherlands, climate-controlled greenhouses provide consistent quality and reliable production. LED lighting reduces energy consumption and CO₂ emissions. Dutch cultivation is particularly known for its luxurious large-headed roses.
Kenya’s sunny, high-altitude conditions enable natural growth and large production volumes. These stable conditions result in strong, uniform stems and consistent quality. Efficient irrigation also helps control water use. Ethiopia balances seasonal peaks and shortages in other regions, creating greater stability in supply and planning. Drip irrigation and controlled cultivation support reliable quality with minimal water waste. Colombia adds year-round colour, consistency and a wide range of rose varieties. Its production capacity supports global demand and future growth, with distribution handled entirely by sea freight. Together, these regions provide wholesalers and florists with a broad, dependable and consistently high-quality rose assortment throughout the year.
