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Successful launch of Preferred Partner Program at first Partner Event

The very first OZ-Hami Preferred Partner Event took place on Wednesday the 4th of September. An important step within the new Preferred Partner Program (PPP). This program, launched early this year, was created to work more closely with OZ-Hami growers. The goal is joint growth and improvement, focusing on activities such as “Grower of the Week” and data sharing.

All 15 affiliated preferred partners were represented at the event, with a total of more than 30 participants. From OZ-Hami, several members of the management team, as well as teamleads of the purchasing and sales departments, attended. Together they looked ahead to the future and essential topics such as growth, collaboration and innovation were discussed in detail. Led by Siemen ten Bruggencate, they actively participated in thinking about ways to strengthen the partnership and achieve the strategic goals.

“It was a very successful event, packed with valuable insights and ideas for the future,” said Ruben Sicking and Reinier Haasnoot, who opened the meeting with a presentation on OZ-Hami’s strategy. After the presentations and discussions, the growers were given the opportunity to sign the contract, confirming their commitment to further collaboration.

The positive feedback from participating growers underscores the success of the event. This Preferred Partner Event provides a solid foundation for a lasting partnership, with OZ-Hami and its partners working together to build a colorful future in floriculture.